Fantasy Sports and Effective Marketing

How will your fantasy team do this season? In WAMC Northeast Public Radio show Academic Minute aired on 19th of March, Dr. Dae Kwak, assistant professor of sports management at the University of Michigan, discusses the psychological impact fantasy sports advertising has on even experienced players. Dr. Dae Kwak, University of Michigan  

FanXT launches Fantasy World Cup All-Stars

Fantasy managers don’t have to wait long to be able to build their World Cup dream team as FanXT has launched Fantasy World Cup All-Stars, a fantasy football game that consists of star players that are going to play in World Cup but are currently competing in the English Premier League, Spanish La Liga, Italian Serie A, French…